In 1999 Starwood Resorts, the company behind powerful hotels like Westin, Sheraton and Four Points decided to go in an unusual direction. They dedicated resources to a line of boutique hotels aimed at younger travels with lower cost budgets that were still looking at staying in upscale locations. The W Hotel filled this niche perfectly and the brand took off. A W Hotel guest can expect a high class accommodation at a regular hotel price and many are shocked at the high end bedding, especially the 50% White Goose Down Pillows used, bedding that is now in demand from the W Hotels regular customers.

White makes the 50% White Goose Down 50% White Goose Feather W Hotel pillow so in demand is the perfect combination of soft white goose down and supportive white feather. White goose down/feather is considered to be the top of the line fill to use because of the downs fill power, the ability to fill a confined space, and the feathers soft yet strong supportive nature.

There is really no more luxury combination of feather and down on the market today and with the backing of a luxury location such as the W Hotel look for the 50% White Goose Down 50% White Goose Feather pillow to make its way into other luxury destinations soon!